Toyo tires > Give Your Web Site a Small Business Marketing Tune Up

Give Your Web Site a Small Business Marketing Tune Up

Your web site is like your car. Both are significant investments that require the right features and regular and proper maintenance to ensure maximal satisfaction and performance. Your car is a finely tuned machine. You bought it not only to get you from point A to point B but also perhaps to have some fun and look good as you go. If you purchased your car new its engine had no wear.

To keep it running like the day you bought it you maintain it regularly: you change the oil every 3000 miles, you inspect its belts and hoses, you check its fluids and rotate its tires (or at least you should). Without such attention the money you spent on your car will eventually seem like a mistake as it sits idly in your garage because it won't start. Your investment in your web site deserves the same care you give your car. While the purpose of your car is to get you from place to place, the purpose of your web site is to help you develop new business and become more successful. It doesn't matter if your business is retail sales or professional services, your web site is supposed to act as your store front on the Internet.

While your web site doesn't need its oil changed or tires rotated it does require maintenance to ensure it performs as the marketing tool you intended it to be when you paid to have it developed. Here are five things you can do to tune up or add to the marketing function of your web site. Fresh content Fresh content will keep your visitors coming back to your site just like the oil and gas in your car help ensure it starts every time you put the key in the ignition. If you neglect to maintain fresh supplies of either, you're asking for trouble. Your visitors seek fresh content.

Once your visitors realize they've gotten all their going to get out of your site they will not return. Add new, relevant and helpful content to your site as often as you can and you will keep your visitors happy and returning. Keywords Your keywords are the words your visitors use when they think about the products or services you provide. They are like the make and model of your car - they are what get noticed. Your visitors use keywords and phrases to perform searches at sites like Google and Yahoo! to find what they need.

They recognize and respond to these words when they see them featured in search listings, advertisements and other promotional materials. Make sure you know your keyword phrases and incorporate them into the Title, Meta Tags and copy of your web site. Copy The advertising copy of your web site can be likened to the amenities of your car. Your car has a stereo, cup holders and convenient storage space to address your wants and needs as you drive. The copy of your web site should do the same thing.

To maximize the marketing function of your web site's copy make sure it focuses on the problems, wants and concerns of your clients. Your visitors will be more likely to identify you as the solution to their problem if you demonstrate to them that you understand their needs. Require Action Just like your car requires you to step on the gas to make it go, your web site requires your visitors to take the action you want them to take in order to function as an effective marketing tool. No one has to tell you to step on the gas. Your visitors need to be told what to do.

Tell them to "buy now" or "request our catalog". If you don't they might ever know that's what they're supposed to do. Get Contact Info Getting contact information from you visitors is like remembering the keys to your car. If you can't get into you car and start it, you're not going anywhere. Likewise, if you don't learn who your prospects are you can't continue marketing to them.

Most people who visit your web site will not buy from you the first time they stop by. In most cases, it takes between six and eight marketing contacts with a prospect before they choose to purchase something. Your prospects are no different. If you acquire their contact information you will be able to repeatedly market to them. Take the steps you need to maintain your web site and it will run smoothly and get you where you want to go..

Copyright 2005 Jeremy Cohen, Better Marketing ResultsThe author, Jeremy Cohen, helps small business owners and professional service providers attract more clients and be more successful by helping them deliver a web site that sells and improve their marketing materials to generate more interest in their products and services Get his free marketing guide, Jumpstart Marketing: More Profits, Clients and Success: http://www.bettermarketingresults.com/marketing-services.aspjcohen@bettermarketingresults.com

Simple Graphic Design

THE TIRES ARE TURNING BUT YOU ARE GOING NO WHERESound like a familiar story? So you've got a great concept or idea but you just can't seem to get it down. You have been working on your computer for hours, days, weeks but just can't seem to accomplish anything concrete. STOP. Think about it! How can you realistically create an effective graphic design if you don't know what you are trying to create? Take a breather and think about what I am about to suggest to you. Let's suppose for a minute you want to open an importing company that will sell ?Red Shoes from China'.

Fire up your browser and Google this term. Learn what you can about manufacturers, distributors and competition. Now you have something to go on. Try to quickly digest and figure out how you can make all of this information work for you.Now let's start to design your company's corporate ID. I know you really want to get critical design project completed now, but a wise man once said to me ?Slow down you'll go faster'...

Simple Graphic Design
Toyo tires > Simple Graphic Design

How to Change a Flat Tire

----------------------------------------------------------Permission is granted for the below article to forward,reprint, distribute, use for ezine, newsletter, website,offer as free bonus or part of a product for sale as longas no changes are made and the byline, copyright, and theresource box below is included. ----------------------------------------------------------How to Change a Flat TireBy Few things are as inconvenient as getting a flat tire. Itcan make you late for an appointment, and when you doarrive, you are either frazzled or filthy from theexperience. If you don't know how to change a tire, theexperience is made much worse by having to wait forsomeone to come to your assistance.Most women couldn't care less about the workings of amotor vehicle and how to change a tire. Unfortunately mostmodern men are as helpless in this respect as most women.I refer to men who can't change their own flat tire as,pardon the expression, "girly-boys".In this article I will provide simple...

How to Change a Flat Tire
Toyo tires > How to Change a Flat Tire

Volunteers Collect 4 Tons of Trash During Lake Cleanup

The 11th annual Project EAGLE Cleanup was conducted Saturday, April 24th on the Winter Haven Chain of Lakes, in Winter Haven, Florida.Organized by the Keep Winter Haven Clean and Beautiful and the Kissimmee River Valley Sportsman's Association, over 300 volunteers in airboats, pontoon boats, pleasure boats, kayaks and on foot collected over three tons of garbage and another one ton of solid junk that included shopping carts, TVs, automobile tires, batteries, air conditioners, vacuum cleaners and safes during a four hour period. The annual Project EAGLE Winter Haven Chain of Lakes Cleanup is sponsored by the City of Winter Haven, the Florida Fish and Game Commission, the Southwest Florida Water Management District, the Region Lakes Management District and the Tampa Electric Company.According to Pat Gilder, executive director of Keep Winter Haven Clean and Beautiful ten lakes in the Winter Haven area were included in this year's Project EAGLE Cleanup.At 8:00 AM the volunteers gathered...

Volunteers Collect 4 Tons of Trash During Lake Cleanup
Toyo tires > Volunteers Collect 4 Tons of Trash During Lake Cleanup

Take the Bite Out of Mosquitoes this Summer

Mosquitoes have always been pesty visitors when it comes to summer enjoyment, but because of the West Nile virus, it has become critical that we do whatever we can to reduce the number of mosquitoes paying visits to our yards. Paradox Productions has come up with a list of strategies to minimize the attack of the mosquitoes this summer. Most are based on reducing the number of mosquitoes or reducing the desire of the mosquito to attack your tasty family members. First, get your home and garden mosquito-proof:

Take the Bite Out of Mosquitoes this Summer
Toyo tires > Take the Bite Out of Mosquitoes this Summer

Saving Money At The Pump

Gas prices are higher than ever, so you're likely to see more advertising for "gas-saving" products. Yes, we want to improve on fuel efficiency, but are these products really helping? Or are they just taking an extra bite out of our already shrinking car budget? The truth is, you should be suspicious of any gas-saving claims for certain devices or oil and gas additives. Even for the few gas-saving products that have been found to work, the savings have been miniscule. You'll see all sorts of claims and testimonies. "This gas-saving product improves fuel economy by 20 percent." Yeah, yeah.

Actually, the EPA has tested over 100 of these supposed gas saving doo-hickies, and none of them were found to do the job well.Some of the products can even damage your car. So much for cost savings! Please be skeptical of advertising claims for gas saving devices.Here's another quote you might read. "This gas-saving device is approved by the Federal government." Actually, no government agency...

Saving Money At The Pump
Toyo tires > Saving Money At The Pump

Driving Through The Desert


It is important that you do take some time to check your vehicle before you actually go through a journey through the desert. This is because the excess heat on your vehicle could make it act up. Also, you would not want to be stuck in the middle of nowhere without any means of communicating for help to anyone.

If you are planning on driving through the desert to some location, automobile experts suggest that you inform somebody about your plans. Let them know when you are going, when you should be expected to return, as well as where is the exact location of your destination.



You should also get a full service tune up before you start on your voyage. You should also bring your car for service at least a week or two weeks before your planned trip. That way, if there are any things that need to be worked on, the personnel could start on it. While at it, have the personnel check your battery terminals for corrosion. If there are, these should...

Driving Through The Desert
Toyo tires > Driving Through The Desert

Financing

thetoyotireshome.com, all rights reserved where applicable
Toyo tires
This page loaded in 0.03619 seconds.