Long Lost Advertising Copywriting Treasure Found
(ContentDesk) July 8, 2004 -- All skilled copywriters, marketing and advertising executives know Claude Hopkins, the "Father of Modern Advertising." Hopkins was the inventor of coupon testing, the money-back guarantee, free samples, and the test marketing of any factors relevant to direct response campaigns. Hopkins' book, "Scientific Advertising," is one of the most read advertising classics in the world. It contains case studies on advertising campaigns for Quaker Oats, Goodyear Tires, Pepsodent toothpaste, Palmolive Soap, Schlitz Beer, Van Camps Pork and Beans. Hokpins took these unknown brands and using his concepts, made them into multi-national giants. Until now, one could only read about the original ads that Claude Hopkins developed for these brands while working for the Albert Lasker Advertising Agency Lord & Thomas, which produced some of the first radio ads.
Recently, 57 Claude Hopkins original ads representing a large body of his life work were discovered in dusty archives.
They were cleaned, preserved, digitized and incorporated into the "Claude Hopkins Rare Ad Collection and Marketing Study Guide."
Authors William Bodri and Michael Senoff state that this is the largest collection of Claude Hopkins ads in existence. Now copywriters, marketers can see and study Claude Hopkin's actual copywriting techniques for direct response marketing. For more information please go to http://www.ClaudeHopkinsAdvertising.com.
Seven Steps To Help The Driving Public Weather Soaring Gas Prices
Consumers may be victims of spiraling gasoline prices, but they are not powerless in controlling their fuel costs. "There's a wide range of fuel-saving tactics that can help drivers get more miles from a tank of gas," according to automotive authority Joel Burrows, a.k.a. 'The Car Doctor' and VP of Training/R&D at Precision Tune Auto Care. "If motorists adjust their driving habits and observe some simple car care techniques, they could make a significant impact on how much fuel they waste, and that translates into substantial money savings."To drive this point home, the "Car Doctor" provides the following seven fuel-saving tips:1. Keep tires properly inflated (recommended air pressure is posted on the driver's door or in the glove compartment).
Under inflated tires cause drag; over inflation causes improper tire ?to-road contact. Both conditions will result in abnormal wear.2.
Plan your day. Limit trips by running all errands at the same time or on your way to or from...
Toyo tires > Seven Steps To Help The Driving Public Weather Soaring Gas Prices
Crisis Fund
What would it be like to have a pot of money available when youhave an unexpected expense? I used to think that unexpectedexpenses was something that happened very rarely. But it seemslike these days I have as many unexpected expenses as I doregular bills. One of the vehicles is always needing tires orrepairs, the washing machine needs replaced or buying a newwater heater (like I did just last week). That is where theCrisis Fund comes in.If you have a budget in place, most of your regular paycheck isalready allocated for something. Ideally about 10% should be putaside for savings.
It would be a good idea to use about half ofyour savings for long term savings and half for your crisisfund. Your long term savings would be used for large purchaseslike a home or money for college for the kids while a crisisfund would be used smaller purchases.Your long term savings can be invested in many ways to yield thebest interest rate you can find since the money is intended tobe tied up for...
Crisis Fund
Toyo tires > Crisis Fund
Essential Wisdom Tells Us...Appreciation Empowers!
While waiting to be interviewed for a T.V. show which was being videoed in the middle of a mall, I had the distinct pleasure of engaging in a most interesting conversation with a highly enthusiastic, highly energized bicycle courier. It seems to me that many of us have predetermined impressions of what certain people
who perform certain kinds of work might be in fact be like.
If you see yourself as one of those, you will find this story very enlightening indeed. His StoryI have been a bicycle courier for over 12 years and I love my work.
I can be out doors, I can stay in great shape and I meet all sorts of interesting people. It can be tricky in winter on icy days but I have good tires and in summer the August heat can be difficult but I just make sure I have lots of water and I'm fine.I worked in Europe for a while. Bicycle couriers do very well there?they are very highly valued and get paid well. When I came back to North America for personal reasons, it was...
Essential Wisdom Tells Us...Appreciation Empowers!
Toyo tires > Essential Wisdom Tells Us...Appreciation Empowers!
Ford Ranger 2005: Still America's Best Selling Compact With The Best Ford Replacement Parts
A Ranger equipped with the German 4.0-liter overhead-cam V6 has an optional five-speed automatic available complements each available engine with close ratios for better throttle response when accelerating, towing a trailer or driving off road.The Ranger line offers a range of options: Edge, Tremor, and FX4 models are available, with upgraded audio and wheel packages. There are Regular Cab and Super Cab extended-cab bodies, but no crew cab.The 2005 Ranger is available in XL, XLT, Edge, and FX4 and FX4 Level II trim levels, in Regular Cab and two- and four-door Super Cab configurations. It has two-wheel drive and four-wheel drive. A 7-foot box option is available on XLT Regular Cab Styleside models. Five-speed manual and five-speed automatic transmissions are available.The Ford Ranger 2005 has 3 engines to choose from: The 2.3-liter four-cylinder is a modern dual overhead-cam design with four valves per cylinder rated at 143 horsepower and 154 pound-feet of torque.
The optional...
Ford Ranger 2005: Still America's Best Selling Compact With The Best Ford Replacement Parts
Toyo tires > Ford Ranger 2005: Still America's Best Selling Compact With The Best Ford Replacement Parts
What to look for when making that Racing Go Cart purchase
With all the choices in chassis and motors, it can become a dilemma if you don't know what you are looking for when making that racing go cart purchase. If you have an unlimited racing budget, then by all means just buy all new stuff, any of the major go cart manufacturers make a great product. If your racing budget is small, and you are looking for the right cart for your money, I will give you some things that I look for in buying a potential cart for resale, or for personal use.Overall appearance is most important, because you can see just how well the cart has been treated by the way it looks at first glance. From there I look at the axel and all components linked to it, I am looking for the axel to have little or no rust on it and I spin the tires to make sure the axel isn't bent, and that the bearings roll free. You should not hear the bearings when the axel is turning, if you do they will need to be changed soon.
Then check the brakes out to make sure there are no leaks...
What to look for when making that Racing Go Cart purchase
Toyo tires > What to look for when making that Racing Go Cart purchase
Buying new vs. used cars.
New vs used. Which car is right for you? Consider the following.Owning a brand new car is exciting. But financially speaking, it makes more sense to buy a used car. As soon as you drive a new car off the lot, it loses a great portion of its value. This is because your car is no longer "new".
New cars lose about 40% of their value within 3 years, then depreciation starts to slow down. Why not buy a used car and allow someone else to take that depreciation hit? The previous owner will have absorbed the steepest part of the depreciation cycle. At that point the costs of owning and operating the car will be reduced. The money you save on depreciation will surely go a long way.Another benefit of buying used is lower cost. By buying used you pay less.
You will also save on financing costs, insurance premiums, registration and licensing fees. You don't have to worry about paying sales tax.As with everything else there are a few downsides to buying a used car. There are greater...
Buying new vs. used cars.
Toyo tires > Buying new vs. used cars.
Rolling your 401k: Contributory IRA vs. Rollover IRA
In an ideal world you would start your working career with a great company in your early 20s, steadily climb the corporate ladder, retire at age 65, and draw a sufficient income from your accumulated 401k account to live happily ever after.Unfortunately, that's not how the real world works. If you are like most people, you will change careers, or at least companies, several times. Each time, you'll be faced with the question of what to do with your accumulated 401k benefits.You will likely have...
ira Toyo tires Rolling your 401k: Contributory IRA vs. Rollover IRA
Toyo tires > Rolling your 401k: Contributory IRA vs. Rollover IRA
Derrick Services Buys Offshore Handling Systems
(ContentDesk) May 24, 2006 -- Derrick Services Ltd, (DSL) are pleased to announce the acquisition of Offshore Handling Systems Inc. (OHS) of Houston. OHS are manufacturers of Pipe, BOP and Riser Handling & Lifting Systems and have an established track record in the Offshore Industry. Owner and Managing Director Mike Smith states, we are very pleased to bring onboard the products, experience and expertise that OHS provides to the Industry as a whole, and the increase in product range, services...
dsl Toyo tires
Toyo tires > Derrick Services Buys Offshore Handling Systems
spyware Toyo tires Long Lost Advertising Copywriting Treasure Found
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